Our team of specialized, cross-functional digital marketers take the time to understand your business, strategic goals and target audience to create integrated digital marketing campaigns across multiple channels. 

Whether it's building brand awareness, generating leads or attracting top talent, we have the expertise needed in today's digital world to help you hit your KPIs.

Problems We Solve

Marketing Strategy & Management

  • My marketing team is swamped.

  • I'd like help developing and implementing a marketing plan.

  • I need help generating and converting leads.

  • I'd like help implementing an ABM strategy.

Platforms & Technology

  • We have too many marketing tools. How can we maximize our investments or consolidate?

  • We're considering a marketing automation platform like HubSpot or Pardot, but don't know which to choose!

  • We need help integrating our marketing tools with our CRM, ERP, and/or other platforms.

Website Development & Optimization

  • Our website is outdated and needs a refresh.

  • We'd like to get more organic traffic to our website and improve SEO.

  • I need help developing a complex web feature or app.

Search Engine Marketing & PPC

  • Our paid advertising campaigns aren't generating leads or ROI. 

  • I need help implementing paid social or search campaigns.

  • We need help with landing pages and conversion rate optimization.

Customer & User Experience

  • I need help understanding my users and customers.

  • We need help developing content that speaks to our target audiences.

  • I need help launching a new product or entering a new market.  

Branding, Design & Content Creation

  • We're struggling to develop quality content.

  • We'd like to engage our dormant customers or leads with content marketing.

  • I need an eBook, webinar, video, blog, or landing page turned around quickly.

Want to learn more about how this service can help you?

Basic Website Maintenance

Deciding whether you, as the client, need website maintenance depends on your website and on the type of business you have. If the purpose of your website is for you to write your personal blog, then you probably don't need a website maintenance contract. If, on the other hand, you use e-commerce to sell goods and services on your website, it's a good idea to get either a short-term website maintenance contract or an annual maintenance contract.

Website maintenance can encompass all sorts of work by the maintenance provider, such as:

  • Weekly, monthly, or annual maintenance of the website

  • Testing the links to ensure they're working

  • Checking, fixing, and updating plugins and videos

  • Uploading content changes given to the maintenance provider by the client

  • Checking and updating search engine optimization (SEO) to ensure that search engines are picking up the website

  • Looking for viruses on the site

  • Making sure the site is secure, which is often an extra service

  • Providing updates for images based on the client's needs

  • Fixing website design issues and working on email if agreed upon

Website Maintenance vs. Website Design

A website maintenance agreement details what you and your website maintenance provider have agreed to. There are website providers who will only perform maintenance tasks, while others will provide all types of work, such as updating the website design in addition to maintaining the site so it's in good working order.

Decide whether you want a provider who works on all types of issues or who only does limited website work. If you need major changes to the website, you're better off having your website designer make those changes first and then having the maintenance provider fix them. Most maintenance providers perform only minor changes to the website. Their function is to make sure the site itself is running well and gets updated, not to redo the design of the site.

Standard Website Maintenance Contract

While each website maintenance contract is different, most maintenance contracts contain similar clauses. Contracts differ mostly because of the tasks the maintenance provider agrees to perform, how long the contract lasts, and how much the client pays for the services.

A standard website maintenance contract may contain:

  • The names and contact information of the client and the maintenance provider

  • Different service plans, such as monthly, weekly, or yearly terms and the cost for each type of plan

  • What work the provider will and will not perform

  • Who owns the intellectual property on the site

  • Weekly, monthly, or yearly hours the provider will work on the site

  • How much the client pays if work exceeds the allotted number of hours

  • Additional charges not covered by the service plan

  • Nondisclosure clauses

  • How to terminate the contract, such as termination by either party upon 30 days' written notice

  • Limitations of liability

  • Duty of confidentiality by both parties

  • A clause stating the maintenance provider is an independent contractor and not an employee

  • A clause stating that the maintenance provider will be the only one providing maintenance on the site during the term of the contract

  • A clause stating which state's laws govern if there are any disputes

  • Signatures of an officer of each company

Website maintenance contracts are often several pages long, as there are so many items to cover. While your website maintenance provider may offer you their own standard service contract, you will want to review it, perhaps with an attorney, to be sure the website maintenance services you expect are the services you'll receive, and at the agreed-upon fees.